WORK · SELECTED
Selected work.
Not everything I've made, just the work that explains how I work: stories that move people, systems that move business.
01BRANDS & SYSTEMS
Systems that move business.
Content, website and ads, built on one story, so the customer reaches you ready.
ENGINESTORYHIGH STEP PROPERTY · ISTANBUL
A villa in Istanbul, and a buyer from the Gulf who messages on WhatsApp and means it.
+1,100WhatsApp conversations from the Gulf
7/10interested, instead of one in ten
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PRESENCESTORYG2A PROJECT MANAGEMENT · ISTANBUL
A company no one knew. Two and a half years later, a name in the market.
2021–23from zero presence to sales offices for major projects in Istanbul
6films, a full identity, events and a championship
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ENGINEPRESENCEI'BLAZER · OSMANBEY, ISTANBUL
A new boutique in Osmanbey. We built the whole system, from the till to online payment.
6steps: store, Odoo, two campaigns, website and online payment
4films, from the summer fields to the winter runway
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STORYTRADE MANIA · BRANDED ENTERTAINMENT
Trading, charts and numbers, turned into a four-episode comedy with Joe Trad.
4connected episodes, one story
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STORYCOMMERCIALS · ISTANBUL
Real estate and education in Istanbul. One commercial per company, each with its own story.
6films for four companies: Matar, Parima, New Horizons and Padar
Watch the commercials
02STORIES
Stories that move people.
Films and stories I directed. This is where you see the eye I bring to any story.
STORYTEATRO · DAMASCUS · 2026
I went back to the house where I learned to act, to understand what of it is still in me.
Filming done · now in the edit
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STORYPRESENCEGEEKS34 · ISTANBUL · 2020 — 2025
Five years of stories. The last one was mine.
The full story · seven scenes
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STORYTHE HONEST · MASTERCLASS · 2025
A story written after a long silence. A masterclass on storytelling, with my own story as the material.
Intro + 4 chapters
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STORYMAALOULA · DOCUMENTARY · 2026
I didn't come to Maaloula to look for the past. I came to see if the past was still alive.
Short film out · feature later
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STORYTHE MIGRATING TASTES · DOCUMENTARY · 2021
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Three kitchens, one table. And the difference is what gives it flavour.
Your project has a story too. Let's build it a system.
Story, website, content and ads, working together until the client reaches you on WhatsApp, ready.