CASE · I'BLAZER · OSMANBEY, ISTANBUL · 2021–2022
ENGINEPRESENCE
A new boutique in Osmanbey. We built the whole system, from the till to online payment.
I'Blazer is a women's fashion label that started with a single boutique in Istanbul. Its founder called me at the very start, and what she needed was more than a campaign: a working store, organised sales, and a brand with presence.
Agency
A new boutique, empty shelves, no system and no presence. Just an idea and a label with taste.
A store running on a system, accounting and SKU coding on Odoo, a website that sells online, and a brand with a clear image. The system was handed over, and she carried on with it on her own.
We didn't just shoot her a campaign. We handed her a working business.
Six steps, from the till to online payment.
Each step was built on the one before it. Scroll to see them in the order we built them.
- 01 · STORE
In-store sales
I set up how the boutique sells from the ground up, with fingerprint attendance for staff. Every piece that leaves the store is accounted for.
- 02 · ODOO
Accounting & stock
A collaboration between Geeks34 and Sanarise, my friend Walid Al-Shayeb's company and the official Odoo partner in Türkiye: full accounting, item coding, and stock and sales connected.
- 03 · SUMMER 2021
The summer campaign
The first collection. Shot in the fields and by the lake with two models, and every brand asset came from it.
- 04 · E-COMMERCE
E-commerce
A WordPress store in the label's identity, built from the campaign footage, with online payment in Türkiye through iyzico.
- 06 · FALL–WINTER 2022
Fall–Winter
A bigger production with four models: a brand film in a Christmas and New Year mood, and a runway film of the full collection.
Four films, two seasons.
From the shoot.
A second store, open 24 hours.
- 01She walks in through the campaign images.
- 02Picks the piece, the size, the colour.
- 03Adds it to the cart.
- 04And pays online through iyzico.
One hand, from the till to the last film.
- Strategy and system buildMe. Store, accounting, website and online payment.
- Creative direction and directingMe. Both campaigns and all four films.
- Filming, production, editing and web buildMy team at Geeks34 at the time, on the same vision.
- Odoo systemSanarise, the official partner in Türkiye, in collaboration with Geeks34.
A summer shoot day, start to finish.
A new store or brand? Let's build it right from day one.
From the till to the books, from the image to the website and online payment. A full system, handed over to you.