High Step Property · a real estate campaign by Ahmad Darwish
All workعربي

CASE · HIGH STEP PROPERTY · ISTANBUL

ENGINESTORY

A villa in Istanbul, and a buyer from the Gulf who messages on WhatsApp and means it.

High Step Property is a real estate company in Istanbul. I've worked with them since 2021. This is the story of one campaign for a villa in Büyükçekmece: a story in three steps, the same content on the page and in the ads, and the buyer lands straight in the company's WhatsApp.

Fadi, the company's founder, walking through the villa past a window that looks out to the sea
BÜYÜKÇEKMECE · 2026
+1,100WhatsApp conversations from the Gulf, from the villa campaigns
+1.4Mpeople reached by the villa campaigns
2021working together since, across more than one project
Where the conversations came fromHalf from Saudi Arabia
Saudi Arabia 612Oman 239Kuwait 211Qatar 98
CampaignMessaging conversationsReachImpressions
#1 SalesCampaign391138,808264,659
#2 SalesCampaign5051,236,6144,423,366
#3 SalesCampaign264170,354359,932
Results from 3 campaigns1,1601,471,1625,047,957
Real numbers

From the company's Meta Ads Manager: the three villa campaigns, from day one to today. Spend is hidden because it's the company's private data.

The original Meta Ads Manager screenshotOriginal screenshot

A typical WhatsApp ad brings lots of messages. Most of them go nowhere.

Every real estate company knows this. You run a WhatsApp campaign, the messages come in, and you spend your day replying to people who are just passing time. Fadi, the founder, puts it in numbers:

Before1/10
This campaign7/10

"Usually, when we run WhatsApp campaigns, the leads come in random at first. No, now out of every ten… seven are interested, and their interest is good."Fadi, founder of High Step Property (translated from Arabic)

Not an ad. A story in three steps.

Someone buying a $1.7M villa doesn't decide from one post. They want to see the place, then the details, then a real face they can trust. So we built the campaign in that order, and ran it in English.

The same three pieces went on the page as one grid row, and the same pieces ran as ads. The story was made once and worked in both places.

  1. How it looked on the page

    Three pieces, one story. Scroll to see each one.

  2. 1

    A voice-over reel

    The place before the price. Drone shots and the villa's details, with Arabic and English on screen.

  3. 2

    A nine-slide carousel

    Time for the details: the space, the rooms, the price, and at the end, a private viewing.

  4. 3

    A walk-through with Fadi

    The founder inside the villa, talking about it in his own voice. This is where trust is built.

  5. An ad for the Gulf, and one button

    Targeted at Saudi Arabia, Oman, Kuwait and Qatar. The buyer taps once and lands in the company's WhatsApp with a message ready. HighStepProperty.com is there for anyone who wants to check further.

HSP
highsteppropertyReal Estate · Istanbul
HSPhighstepproperty
A private villa in Büyükçekmece…
HSPhighstepproperty
Fadi walks you through the villa.
HSP
highsteppropertySponsored
Send WhatsApp message›

This is how the campaign looked on the page. Scroll to see each piece.

The nine carousel slides · drag to see them
Slide 1: cover, A New Level of Luxury Living Slide 2: Private villa living Slide 3: price, size and rooms Slide 4: Designed for comfort Slide 5: Open spaces, natural lights Slide 6: Not just a home Slide 7: Premium villas from $1.7M Slide 8: Built for comfort Slide 9: Private viewing

Hear it from Fadi.

IN HIS OWN VOICE

"Out of every ten… seven are interested, and their interest is good."

Fadi, founder of High Step Property
0:42

Voice message Fadi sent after the launch · 42 seconds · in Arabic, with English subtitles

One hand, from the first shot to the first message.

  • Story and campaign orderMe. What gets said first, what comes next, and to whom.
  • DirectionMe. All three films, including Fadi in front of the camera.
  • Shooting, editing and designMy team, on the same vision.
  • Website and adsFrom the same hand, so the story in the ad is the same story on the site and in WhatsApp.

See it yourself

The campaign is still live on their page, and the site is up.

The carousel on Instagram High Step Property on Instagram highstepproperty.com

Your project has a story too. Let's build it a system.

Story, website, content and ads, working together until the buyer reaches you on WhatsApp, ready.

Let's talk
Message me on WhatsApp