Geeks34 · a chapter by Ahmad Darwish

GEEKS34 · ISTANBUL · 2020 — 2025

STORYPRESENCE

CRAFTING IN PROGRESS

Five years of stories. The last one was mine.

Geeks34 is the agency I founded in Istanbul. It started with a camera and an idea in the middle of COVID, and grew into a team, a studio, and clients from real estate to fashion to tech. Here is the whole story, scene by scene.

Founder & creative director Geeks34

One last sale. Then everything stopped.

Ahmad in a selfie with the real estate company team, at the company birthday
Birthday of the real estate company I worked for.

In 2019 I was selling real estate in Istanbul. Good work, clients who trusted me, a big team. But it wasn’t me. I came from theatre, directing and the image.

Then COVID came. This photo is from the last sale I made at the start of the pandemic, gloves still on.

At home, with Start With Why, the question came back: why am I doing what I do?
Ahmad with clients at his last sale early in COVID, one of them wearing gloves
Last sale, first weeks of COVID.
OCTOBER 2020

In the middle of the pandemic, we started.

While companies were closing their offices, we started as two: me, and a friend who believed in the idea from day one. No office, just home and coffee shops. The first clients came from people who knew me from real estate.

First campaign with High Step, in masks.
Behind the Parima commercial, October 2020.
Behind New Horizons.

The name

GEEKS

People obsessed with the details of their craft. They love to experiment and never stop learning.

34

Istanbul’s number on Turkish licence plates. The city that took us in.

GEEKS34

Not one person who knows everything. A group of people, each a Geek at their own thing.

LOGO MOTION · CRAFTING SCENES

A year and a half in, I sat in front of the camera.

An orange coffee cup, and a team that kept growing. A short video in my own voice about why we started and where we were going.

  • “the goal in Geeks34 is not to be just another typical agency”

    Ahmad, 2022
  • “I hope we’ll be able to tell more and more stories”

    Ahmad, 2022

Three acts, each one taught me something.

  1. 2020 — 2021 AS GEEKY AS IT GETS

    Video production

    Real estate commercials, company videos and travel vlogs. Every project was a lesson, and every lesson led to a bigger project.

    Parima · New Horizons · High Step
  2. 2021 — 2023 THE FULL AGENCY

    A full agency

    I learned that a client who wants an ad sometimes needs an identity first. So came identity, strategy, social, websites and events.

    G2A · I’Blazer · Trade Mania · The Migrating Tastes
  3. 2023 — 2025 CRAFTING SCENES

    Story first

    We went back to what we did best: the idea, the script, the direction. Not every service, just the scene people remember.

    Founder campaign · Rebrand · The Honest
Agency films

Films we made about ourselves, from the showreel to Halloween.

From the archive

The profile, page by page.

The company booklet, in red and black. Scroll to turn the pages.

Geeks34 company profile cover
Who We Are page
Vision and mission page
Why Storytelling page
Services page
Our process page

The websiteGEEKS34.COM

Geeks34 website homepage
Vision section of the Geeks34 website
Video content section of the Geeks34 website

The rebrandCONCEPT · 2023

Branding scene from the rebrand
Digital Marketing scene
Social Media scene
Development scene
Production scene

An empty studio. Then came a team.

Polaroid: Ahmad in the studio’s first days, under the Geeks34 neon
The studio’s first days, before the big team.

When I first rented the studio it was empty, just me under the neon. Then the team came: camera operators, editors, designers, and people for social and production.

Brainstorming was part of every day. One idea led to the next, and the discussion never stopped at the first answer.

Polaroid of the team in the studio
And the team.
The Geeks34 team outside the studio
Ahmad holding a CRAFTING SCENES t-shirt
Behind the Parima commercial
A team selfie in the studio
The team setting up the camera
The studio under the neon
Setting up lights and camera in the studio
Shooting in the days of masks
The team from above at the G2A event
31 · 08 · 2022 · G2A

Our biggest shoot day.

  • 10videographers
  • 7photographers
  • 8cameras
  • FPVdrone

And I became the face of the agency.

Reels about the story behind every video, about FPV, and how we generate ideas. The first time I spoke on camera in my own voice, without knowing it was the start of Storyteller Darwish.

A Story Behind Every Video Connecting through stories: 4 storytelling types FPV Drones: How it will help businesses The 5 super powers of storytelling in video marketing How we generate ideas for storytelling Say hello to FPV drones POV: We have a shooting day AI and video editing Month 1, Day 9

I hoped we’d tell more stories. We did.

Ahmad in 2022 with the coffee cup, captioned: Geeks34 Crafting in progress
2022 · GEEKS34 STORY
Ahmad in 2025 standing by a yellow chair, with the line: Geeks34 presents… a story written after a long silence
2025 · THE HONESTGeeks34 presents… a story written after a long silence.

Commercials, films, events, a documentary. But the story still missing was my own.

As the chapter neared its end, I sat in front of the camera again. No coffee cup this time. And I told the truth: the fear, the doubt, and starting over. The Honest became the last production under Geeks34.

Crafting in progress.The final scene.

Watch The Honest

The chapter ended. The storytelling didn’t.

Geeks34
Istanbul · 2020 — 2025Production · Identity · Content · Events · Films
Founder & Creative DirectorAhmad Darwish

And to everyone who was a Geek at their craft: thank you.

I built an agency from zero. Now I build the story and the system with you.

Everything I learned in five years, from the idea to the team to production, now works as one method for your project.

Message me on WhatsApp